Apofruit exports grow by 40%

The year 2013 ended well for the Italian group Apofruit, indeed, all three companies– Apofruit Italia, Canova and Mediterraneo Group – registered increased turnover in spite of the lower volumes they had handled.  The kiwi crop was down by 8%, but the quality was better than in the previous year so a greater proportion of supplies was available for marketing. The situation was different in apples and pears, however, where volumes were up by 15% and 5% respectively compared to 2012. 
The group strengthened its strong international impetus still further and the proportion of its turnover generated on foreign markets reached 40%. The regions where Apofruit increased its business most were the Middle East and Far East. Confirming how strategically important these new markets are to the group, Apofruit chose the Asia Fruit Logistica exhibition in September 2013 to present its new brand, Solemio, which is reserved exclusively for its kiwi sales on far Eastern markets. 
Canova, 100% controlled by the Apofruit group, specialises exclusively in marketing organic fruit and vegetables. Its sales are up by 8% compared to 2012, largely thanks to the steady growth of its Almaverde Bio brand. Already a leading mark in the Italian organic produce market, Almaverde Bio is increasingly appreciated and in demand among consumers in other European countries.