Amazon set to roll out Ultra Fast Fresh delivery in UK

In the face of growing demand for online groceries, Amazon has announced plans to launch a super-fast delivery service of fresh products in the UK, reports The Grocer. The service will be free for Prime subscribers and is aimed at bringing rapid grocery delivery to nearly 40% cent of the country’s households by the end of 2020. The Ultra Fast grocery delivery service is already available to Prime members in the US.

Amazon is making this move at a time when the UK’s largest online grocer Ocado is reported to be struggling to open additional delivery slots due to unprecedented demand during the coronavirus lockdown and has been forced to limit delivery slots to existing customers only.