United Fresh launches new programme to kick off 2021

United Fresh Produce Association is launching the United re-Fresh Experience, a monthly series of events in January 2021 to re-Fresh your business, re-Fresh your company, and re-Fresh your life.

“Despite the trials and tribulations across our supply chain in 2020, we’re all ready to turn the corner into brighter days,” said Tom Stenzel, President & CEO of United Fresh. “The new United re-Fresh Experience will help companies and teams explore what we’ve learned this year to build a stronger future, and what new and innovative opportunities lie ahead in 2021.”

Ten thought-provoking sessions spread across the month will bring together peers across the industry in a new and unique way. Experts will present concepts to forge success in both personal and business environments, followed immediately by break-out peer-to-peer discussions to share innovative strategies coming to life in 2021.

Among the session topics to be addressed:

• Solutions for Personal Well-Being in Stressful Times

• Combining Remote and in-Person Work Environments for Success

• Enhancing Diversity and Equality Within Your Company and Our Industry

• Creating Flexible Supply Chains to Withstand Future Challenges

• Building Sustainability Into Your Operations

• Assessing the Impact of the Presidential Election

• Managing Food Safety Through Disruption and Crisis

• Creating Impulse Buying in Online Produce Sales

• Adopting Direct-to-Consumer Sales Opportunities

• Rebuilding the Restaurant and Hospitality Sector

The 2021 United re-Fresh Experience Advisory Council will be co-chaired by Kristen Reid, Executive Vice President, MIXTEC Group, and Claudia Pizarro-Villalobos, Marketing and Communications, D’Arrigo California.

“The United re-Fresh Experience allows our industry to start the year with enthusiasm and an open-mind as we navigate new ways of operating,” said Reid. “Claudia and I look forward to working with our peers and the United Fresh team to bring the strongest possible experience to the industry.”

To join the United re-Fresh Experience Advisory Council, contact Amanda Griffin, United Fresh Vice President, Education & Program Management at agriffin@unitedfresh.org. The Advisory Council will help select speakers for the sessions and ensure the greatest value to the membership and industry through this unique programming.