Giuliano’s campaign gets off to an early start and features Staccato® late cherry 

Giuliano has launched Staccato®, a new late cherry that extends the production calendar until the end of July. Meanwhile, its 2020 campaign has got off to an early start.

“The 2020 campaign is 10-15 days early. Our calendar begins with the traditional Bigarreaux, the first variety to be harvested in our area, then continues with Giorgia, the jewel of the intermediate phase, followed by the Ferrovia variety, the most appreciated and sold cherry, which takes over for a month of the campaign. Finally, it ends with Sweetheart and Staccato®, the new variety that we have planted in Puglia and for which we have exclusive rights in Italy,” said owner Nicola Giuliano.

Each year, Giuliano Puglia Fruit handles about 4,500 tons of cherries, all exclusively of Apulian origin. Thanks to its processing plant, the largest in Europe and equipped with the latest generation UNITEC technologies, the firm is able to guarantee retailers a constant supply of fresh and high-quality products. The fruit is destined largely for Italian supermarkets and abroad, especially in Austria and Germany.