China internet celebrity watermelon
With the rapid development of E-commerce in China, consumers can buy everything online and have it delivered through developed express network. It’s commonly seen fresh products are purchased online, especially during COVID-19 outbreak.
To become a best seller online, watermelon fruit must have good flesh quality, great flavor and sweet taste, and must have excellent storage and transportation ability to fit supply chain conditions.
Syngenta and his partners growers have foreseen the consumer trends and launched to the market WT1202 variety – 蜜童sweet baby -fulfilling online business requirements and consumer expectations. High flesh density and rind thickness are allowing supply chain efficiency.
The single fruit weight is about 2kg, suitable for family consumption: easy to store and cut; seedless is more convenient and preferred by children. High sugar content (Brix more than 13%), attractive red flesh color, crispy taste.
Together with retailer and fruit collectors, our watermelon experts went from farms to farms, to give crop advice and guidelines to growers for producing the best quality watermelon in the right season and right locations all over China.
蜜童sweet baby (WT1202 )-is now available year round and always in its best quality no matter where and when you find it. By integrating the whole fruit industrial chain, we help to create added value for growers, also bring benefits to fruit collectors, retailers, and more important consumers.
Inadvertently, 蜜童sweet baby (WT1202 )- became the “Chinese online celebrity watermelon”. For more information visit: https://www.syngenta.com.cn/shu-cai-chong-zi-0
