3rd international BIOFRUIT CONGRESS by Eurofresh Distribution & Fruit Attraction

After the great success of the previous two editions, which received more than 400 delegates, Eurofresh Distribution magazine and Fruit Attraction team up again to discuss the future of organic F&V markets and other growing “value chains”. The event will be held on Thursday 22nd from 10am to 1pm in Hall 6 of IFEMA, Madrid, and is organised in collaboration with PROEXPORT, ZERYA and other professional organisations.

Thursday 22nd October 10am-1pm Hall 6, IFEMA Madrid

European retail buyers and international institutions, including the European Commission and Fair Trade International, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. There will be analysis of the latest consumer behaviours since Covid-19. Large retailers, discounters, specialist channels and e-platforms will also share their supply chain strategies for responding to the growing consumer demand for more engagement with the environment and social issues. From 0 residue to fair trade to permaculture, industry leaders will share their experiences of “value chain” developments beyond organics.