CVVP adds partners and launches Leanri

Spanish non-profit organisation CVVP (Compañía de Variedades Vegetales Protegidas) has been strengthened by the addition of a new partner, Fruit Growing Quality. Manager, Reyes Moratal, said,

“With the incorporation of this company, we are progressing towards achieving our dual aims of attracting new members and diversifying our products.”

Fruit Growing Quality produces gold and red kiwi marketed under the Kibi brand.

“We are very pleased that a firm like Fruit Growing Quality trusts our organisation. This is a clear indication that our work is being appreciated by the sector. We welcome new partners to offer them the best possible service not only in citrus but also in other products like kiwis, berries, grapes.”

The 2019/20 campaign will be the first commercial season for Leanri variety of mandarin, managed by CVVP since 2016. It is a high-quality mutation of Clementine x Murcott. The fruit, harvested between January and February, is seedless and has a red-orange colour, a round shape, and a smooth peel. Additionally, Summer Prim lemon variety will be available for next spring. This variety is in great demand among European distributors.

For ten years, CVVP has supported its partner producers in the Spanish fruit sector. It provides auxiliary services to assist with the management, promotion, defence, licensing and development of protected varieties. Furthermore, it offers administration services, computer management and control, human resources, complementary and auxiliary marketing, communication and legal consulting services. CVVP comprises five partners: Club de Variedades Vegetales Protegidas, the Navel M-7 Association, New Lemon Company, ANBGCM Material Vegetal and Fruit Growing Quality.