Increased blueberry production causes price crash

Spain’s berry capital, Huelva, saw an increase in blueberry production during this campaign, despite plants already being at full capacity. The cold January temperatures delayed the start of the campaign, but by April, the markets were saturated, with the addition of Spanish production to Moroccan and Portuguese. The month of April accounted for 34.4% of the campaign’s sales, compared to the three-year average of 28.3%. This caused a price collapse, which deepened in May, when 43.1% of the campaign’s blueberries were sold. Prices recovered in June along with the lower availability of the fruit.