Potato consumption on the rise in France

French consumers’ purchases of fresh potatoes rose 7.3% in May 2019, according to data published by Kantar. Since the start of the 2018-2019 campaign, purchases have grown 0.8% in volume. Growth was recorded in all of the distribution channels: +3.7% in hypermarkets, +6.9% in supermarkets, +13.8% in specialised channels. The average price of potatoes in supermarkets in May was €1.28/kg, up 39% from the same period last year. French early potato accounted for 25% of varieties marketed.