German strawberry prices fall to €2/kg by end of May

The beginning of May saw the first early varieties of strawberry appear on the shelves at a market price of €4.52/kg. Despite the lack of rain, the ripeness and quality of the fruit turned out to be very good due to the mostly favourable weather conditions. By the middle of the month, supplies were strong, resulting in a fall in price to €3/kg. However, the cool start to May dampened demand and, with harvest delayed, the flow of goods slowed down, which put pressure on the market and prices fell to €2.00/kg.