PROGNOSFRUIT 2023 set for Trentino 

On 2-4 August 2023, the Italian region of Trentino (Italy) will welcome an estimated 300 delegates from Europe and beyond. Prognosfruit is organised by WAPA in cooperation this year with APOT (Associazione Produttori Ortofrutticoli Trentini). 

Alessandro Dalpiaz (APOT) commented on the event’s return to Trentino: “We are honoured to host in Trentino the most important international conference dedicated to apples and pears. Prognosfruit is certainly an important opportunity to present to the participants the ability of an organised system to deal with environmental issues, geopolitical crises, and market uncertainties. Prognosfruit also represents an occasion to bring the attention of the participants to those understated yet relevant values of mountain areas, with their arts, traditions, stories, and landscapes that attract and make millions of visitors think every year”. 

The complete programme of Prognosfruit 2023 is available on the Prognosfruit website. The three-day event will gather the most important representatives of the sector to learn about the upcoming European apple and pear production and latest market trends, covering as well as the EU neighbourhood and the US, China, and India. 

Philippe Binard, Secretary General of WAPA, said: “Prognosfruit is a long-established event for the European apples and pears sector. It has been on the agenda of the sector for 48 years. Besides the session that will reveal the key features for the Northern Hemisphere 2023/2024 apple and pear production forecast and corresponding market analysis, we are pleased this year to complement the programme with insightful new sessions on the demand side with an organic market outlook and a retail panel on adapting to consumer’s expectation. Despite on-going challenges of rising costs impacting both the sector and consumers and unpredictable climatic events, the first indicators for both apples and pears look very promising and will lead to interesting exchange during the conference in the middle of one of the most important production places”. 

Following the Prognosfruit Conference on August 3rd, the delegates will have the opportunity to participate in technical and cultural visits to Melinda’s Underground Warehouses, San Romedio Sanctuary, and Valer Castle.