The Minions are taking over Pinkids® Punnets
Le Pontet, January 2023. Carefully hand-picked in the autumn by the 3249 French, Italian and Spanish growers, PinKids® apples have all the characteristic qualities of Pink Lady® apples: a well- defined colour, unique flavours of wild strawberries, vanilla, lychee and rose, a crunchy and juicy texture, and the perfect balance between sweet and sour. It’s the ideal solution to make young children want to consume a natural and healthy product, true to Pink Lady® specifications.
And it works! In over 10 years, PinKids® has never ceased to grow: for the 2021-2022 season, these small apples for children represented 5,500 tonnes, a 65% increase compared to N-2.
PinKids® is listed in 50 stores and sold in 15 countries, and the United Kingdom and Ireland remain its main markets with almost 50% of volumes, followed by the Netherlands for the 2021-2022 season.
This season, PinKids® will continue to build on its positive momentum and will once again be associated with the successful Minions licence!
PinKids® punnets will therefore be wearing the colours of animated feature film Minions: The Rise of Gru, in 9 countries: France, Luxembourg, Norway, the Netherlands, Ireland, Portugal, Italy, Germany and Spain. PinKids® apples will be supporting the DVD release. Over 1.8 million dedicated punnets have been available in shops since December, which represents 50% of PinKids® volumes. A contest is also being organised in stores until 23rd March 2023 to win a games console and Minions soft toys.
In addition, in order to limit and reduce their environmental impact, PinKids® apples always come with plastic-free packaging: healthy eating while better respecting the environment!
