Asiafruit Congress Preview on 7 September

Leading industry players and analysts will provide updates on the latest trends and developments in Asia’s fresh produce market at Asiafruit Congress Online Preview on 7 September. The free online market briefing starts the countdown to Asia Fruit Logistica and Asiafruit Congress, which are back in person this November. Asiafruit Congress takes place alongside Asia Fruit Logistica at the Queen Sirikit National Convention Center in Bangkok on 1-4 November 2022.

Asiafruit Congress Online Preview is broadcast live in Melbourne (13:00-15:00 AEST) and London (14:00-16:00 BST) on 7 September to enable every fresh produce business to join easily and in their own time zone.

A session spotlighting the Thai market opens with a look at the central role of Talaad Thai wholesale market in the country’s fresh fruit trade. Chokchai Kolsrichai, managing director of market operator, Thai Agro Exchange, explains how Talaad Thai is servicing the nation’s growing fresh fruit import trade and catering to new online buying trends. Wongsakorn ‘Bill’ Chatamornwong of major importer and distributor City Fresh Fruit also discusses the growth of online fruit retail in Thailand and the new opportunities it’s creating for marketers.

Asia’s changing food retail market is also in focus. IGD senior retail analyst Soo-Eng Tan discusses the key attributes of the ‘store of the future’, highlighting best-in-class examples from across Asia. Elsewhere on the programme, Timothy Li, head of Vanguard International’s China office, explains how China’s fresh fruit market is faring amid the restrictions of the Covid-zero policy. Asiafruit Congress Online Preview ends with category spotlights on apples and tropical fruit respectively. 

South-East Asia is a dynamic market for apple imports, and Bostock New Zealand’s Catherine Wedd and Kevin Au Yeung, Asia market manager of Italian supplier RK Growers and Italian apple marketing alliance Omnifresh, discuss some of the key marketing opportunities in the region.

A spotlight on Asia’s fast-developing tropical fruit trade homes in on the booming demand for durian. Wayne Prowse of Fresh Intelligence Consulting sets the scene with expert analysis of the key trends in the durian trade before Joy Wing Mau’s durian product manager John Cao discusses the rapid growth of the category in China.

Register free for Asiafruit Congress Online Preview HERE.