Porbatata, Miss Tata continues to add value to Spanish potatoes

Created by Porbatata (Portuguese Potato Association), Miss Tata was present at Fruit Logistica Berlin 2022 as part of a project to promote Portuguese potatoes in foreign markets. The promotion is supported by the Portugal 2020 project within the scope of the Competitiveness and Internationalisation Operational Programme and foresees a global investment of €352,988, 85% of which is financed by the ERDF (European Regional Development Fund). Portugal’s potato exports were worth over €17.5 million in 2021, with the European Union the main customer (91%). Spain (€8 million) and France (€4.5 million) were the largest buyers of Portuguese potatoes, with respective shares of 46% and 26% of the total value exported, while Germany’s imports totalled around €750,000.