HillFresh and Itaueira intensify their melon partnership

It has been nearly two years that HillFresh started working with Brazilian REI-melon producer Itaueira. Today both partners will intensify their cooperation by signing a contract that will make HillFresh exclusive partner for the Northern European market. Besides this HillFresh will also focus on the Spanish and Portuguese market while Itaueira no longer has an exclusive distributor in these countries.

“The HillFresh melon category approach with their unique promotions and their tailor-made assortment proposals have made Itaueira confident that this next step in our partnership is the right one” says Adriana Prado from Itaureira. “HillFresh brings the source closer to the retailer resulting in an ideal cooperation between all partners in the chain. But this is only one of the many reasons we have selected HillFresh to be our partner for Rei melons in the European market” she completes.