Gullino, focuses on its traditional markets

Following a fall in production, which in some areas was higher than the average, Gullino plans a cautious approach to the 2016 season and with a major focus on quality to consolidate its existing markets.  “Even though this year’s quality is very good, we suffered a considerable drop in production, which in Lazio appears to have reached 30%, and which will lead to a shortfall in supplying our customers.  Right now, the large amount of New Zealand kiwis is saturating the market for the premium product.  The only advantage of this is that when the moment comes, we will have a better product for the consumer,” said owner, Giovanni Gullino.   It is for this reason that the Piedmontese company has decided to consolidate its strongest markets rather than embarking on dangerous ventures.  “At the moment, we are concentrating on our traditional markets.  In times of low production levels, we tend to focus on the medium-low risk markets.  Let’s just say that it’s not a year for great adventures.  Instead, we would rather invest in quality, in research, and in the service we offer clients,” Gullino said.  And in those sectors in which the company hopes to excel: “In our internal laboratory we are researching techniques for producing a fruit with more dry matter and brix, and with these investments in technology we aim to achieve better product tracking and preservation.  As ever, our objective remains achieving the correct quality for the right client,” Gullino said.