yello® launches Yellow Weeks for wholesale market

yello^®, the apple grown exclusively in Europe by the VOG and VI.P consortia, is the star of the Yellow Weeks initiative that got underway at the start of the year. “This project is to meet the demands of wholesale market operators who are always looking for original and distinctive products. Once again this year, yello^® stands out on the market thanks to its premium quality and special characteristics: a light-yellow skin, a very sweet taste and an intense and slightly exotic aroma, reminiscent of pineapple and lemon zest,” said sales manager Klaus Hölzl. Meanwhile, a revamped site dedicated to the variety (www.yello-apple.com) reveals many of the apple’s secrets and what makes it so special.