Discover, debut new products at SIAL

Entries are open for the SIAL Innovation Awards, held in Paris once every two years.

As the world’s largest food show, SIAL – taking place October 16-20 in Paris Nord Villepinte – is an unparalleled platform for insights into the products and trends of the future.

Organisers say that in 2014, the competition (open to exhibitors only) drew over 1,700 applicants – up 70% on the previous edition. “SIAL Innovation is an unmissable chance to increase visibility and kick-start networking with over 156 000 international food world players,” the SIAL Paris press team said in a media release.

There are 15 SIAL (Salon International de l’Alimentation) Innovation awards and entry is free.

Visitors discover trail blazing products

“Every single one of the 160,000 visitors expected at SIAL Paris…knows that this show will give them precious insight into the products and trends of the future. If 76% of professionals say they have discovered innovations here in the past, it’s because 78% of the exhibitors use this biennial event as an unveiling platform for their R&D team’s newest products.

“The companies present in SIAL’s Innovation area (which is frequented by around 75% of the show’s visitors) see a large return on investment when their products win awards. It should therefore come as no surprise that 80% of 2014’s successful candidates are entering the competition again this year.”

Gateway to the big league

French Cooker says SIAL Paris may seem overwhelming, “but you’ve got to go! It was a fantastic experience for us – one that got us into our target market and made us ‘big league’ players. You do need to keep a ‘cool head’ though, and keep an eye on both supermarket orders (as the amounts can be significant) and potential labelling issues with export.”

“Discover innovative food products, decipher food trends, meet 6,500 exhibitors from 104 countries, and find inspiration…”