Black Tomatoes: the most aromatic novelty in the SANLU-CAR assortment
(Valencia, Spain. February 4th, 2022).- SanLucar is launching a new tomato variety on the German market: The SanLucar Blacky tomatoes, which are already very popular among gourmets. Very juicy, these tomatoes are also characterized by their fruity, fresh, and intense aroma. Moreover, their dark coloring and unique shape, make them an absolute eye-catcher, both at the POS as well as served on a plate at home.
The new Blacky tomatoes from SanLucar grow in the coastal region of Andalusia, in southern Spain. There, climate and soil are ideal for the fruits, which are irrigated with salt water from the coastal region of Almería. The perfect combi- nation of mineral-rich and saline water together with the soil that has been specially selected for the cultivation, create the unique taste of Blacky tomatoes. This taste is characterized by a high Brix value, from which the tomatoes get their sweetness. Large calibers are loosely packed in a 3 kg box. Alternatively, the product is offered in a 400-gram cardboard tray with an additional “flowpack” that protects the tomatoes and maintains the aroma.
SanLucar Blacky tomatoes are available from late November to mid-May. SanLucar is ac- companying the product launch with promotional materials and attractive secondary dis- plays at the POS.
About SanLucar
SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top- quality assortment in the German, Austrian and Dutch retail market. The portfolio also includes smoothies, fresh cut, as well as flowers and plants. Currently, SanLucar is expand- ing into Canada, Italy, England, Scandinavia, Poland, Ecuador, Russia, the Middle East and North Africa.
SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South
Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philos- ophy “Taste in harmony with people and nature” is the foundation for all actions of SanLu- car as well as the basis for many social and sustainable projects.
