CASSAROSA® ribbed pink tomato wins FLAVOR OF THE YEAR 2022

For the first time, consumers have awarded CASSAROSA® the prestigious FLAVOUR OF THE YEAR seal for its appearance and taste. This tomato is characterised by its ribbed shape and its pearly pink colour, which give it its own personality. It also has a sweet flavour in perfect balance with its good acidity, always accompanied by an unmistakable aroma that evokes that of more traditional tomatoes.

“We have worked for years to recover the traditional, fresh and aromatic flavour of the tomato, and also make it a meaty, succulent bite, without noticing the skin, sweet and quite acidic. It gives a powerful aftertaste that you want to repeat. We wanted a complete consumer experience and we believe that we have achieved it, while also providing a clear differentiation in the market, which is what this Flavour of the Year award recognises,” said Fabio Andrés Coullet, Global Product Management Lead of Yuksel Seeds..