Apple cosies used to promote Pink Lady at Asda

A free apple cosy will be offered with every purchase of a 1kg bag of Pink Lady apples as part of a promotion campaign in outlets of the UK retailer Asda.

Assistant marketing manager for Pink Lady, Maxime Delacour, said the cosy is intended to help customers protect their apple wherever they go,

“meaning their snack is always in perfect condition.”

The offer, which began on February 29, will run in 340 stores nationwide with a flash label on the front of each pack highlighting the free cosy. The deal will run for about three weeks (while stocks last).

In a press release, fresh produce brand marketing specialist Coregeo Ltd said Asda hopes the promotion – which it said is the first of its kind for Pink Lady in the UK – will bring more customers to the fruit and veg area.

Coregeo is the UK’s master licensor for both the Pink Lady and Tenderstem brands.