Californian plums to enter Japan for first time

California’s plums have gained access to the lucrative Japanese market, as long as the sector can overcome a series of phytosanitary barriers. The California Fresh Fruit Association made the announcement following multiple rounds of technical negotiations, which were somewhat hampered by the COVID-19 pandemic.

There will be strict packing and fumigation protocols in place but given the success of the existing California nectarine program for Japan, California stone fruit exporters have already demonstrated a commitment to meeting Japan’s requirements.

CFFA president Ian LeMay said: “Trade barriers threaten the health and viability of the industry. This represents a significant opportunity for California plums, as Japanese consumers value premium fruit and recognise California fruit’s superior quality. As the global economy rebounds from the COVID-19 pandemic, expanding market access will continue to be critical to the industry’s success.”