Novoa Group to provide global services

The Noboa Group is the third largest banana company in Ecuador, farming a total of 900 hectares and producing on average 250,000 boxes of bananas weekly, with stable annual contracts. They now have a new commercial director from Catalonia with many years’ experience in the banana industry, Román Olive, who will be responsible for bringing the Bonita brand back to its former glory. The new project, reveals Román, is based on in-depth reforms on several levels. “The company’s new vision is to achieve increasingly sustainable and always ecological production, as our main aim is to reduce the use of chemical products to the bare minimum”, affirms Román. “Our project is for us to become a service company supporting the supermarkets and the banana industry as a whole, helping to improve the competitive edge of the whole production chain, with our vessels and containers, which will speed up the service and make it possible to deliver top-quality fresh products for which Ecuador is renowned, as the source of the best bananas in the world.” 
MV