St. Orsola improves long-distance logistics

Santa Orsola has launched the campaign in March. The leading Italian forest fruit farming co-operative hopes this season will be better than last year’s, which had a later start, with unstable volumes, a saturated market and irregular prices.  The new business strategies for 2014 are to boost the international export share, encouraging penetration into China, Dubai and Eastern Europe.  “Getting into these new markets will create a balance in our exportable range. Previously, most of our blueberries were destined for domestic consumption in Italy, but for 2 years now we’ve been exporting to Russia, which now takes up 10% of our supply. The key to our success in Russia is that we have created excellent logistic solutions for transporting refrigerated cargo over long distances. And we hope to repeat this positive experience in other countries”, adds Director Matteo Bertolini. In addition, as the new feature for this year, he announced they will be launching a new packaging for blueberries in 65 g format instead of the traditional 125 g punnet.