Bionest renews BioDeliss brand image

Bionest, organic strawberry production leaders in Andalusia, are giving their BioDeliss brand a new focus in the campaign for 2014. They are renewing the brand image, targeting a new market segment: the final consumer. “The BioDeliss brand has been out there for years, but it was aimed at wholesalers and retailers. The new marketing strategies we plan to develop will focus on the consumer, seeking out that naturist niche of people who go to the supermarket or local shops looking for organic products and appreciate the high value of our organic fruit”, states Thomas Cera.