Renzo Piraccini

The 2016 edition of Macfrut ended with remarkable record numbers, cementing the Italian show as an international produce showcase. Macfrut organiser Cesena Fiera is launching a fresh programme for 2017.

Cesena Fiera celebrated Macfrut in September in Rimini with more than 38,000 participants, 9% more than in 2015, and 30% from abroad.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Being held September 14-16 in the Rimini Fiera, Macfrut will feature a focus on Peru, with show cooking and events to promote Peruvian fresh produce and its major fruit and vegetable producers, all organised in collaboration with Promperù.

Peru has been chosen as the partner country of the 2016 edition of Macfrut, the international trade fair for the fruit and vegetable sector.

Mac Fruit Attraction organisers have decided to relaunch Mac Fruit Attraction, expanding the project to another two strategic areas for the sector: South America and Asia.

From the first edition of Mac Fruit Attraction – held in Cairo May 4-7 –  sprang new ideas to further internationalise Macfrut.

Mac Fruit Attraction is a 4-day trade show representing the entire fruit and vegetable supply chain – from production to machinery – and including packaging and services.

About 30 Italian companies will be taking part in the first edition of Mac Fruit Attraction, being held in Cairo May 4-7.

The increasingly international Macfrut trade fair attracted major foreign delegations and will now be followed by the new Mac Fruit Attraction event in Egypt in May.

The first edition of the "new phase" of Macfrut, held September 23-25 at the Rimini Expo Centre, ended on a high note.

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