Exports of Peruvian mandarins have made Peru the seventh biggest supplier of this fruit in the world, as well as the most significant exporter in Latin America.
The new consortium aims to focus on sales channels capable of highlighting the excellence of the lemon and strengthening the identity of the PGI product.
The first season forecasts for Florida Citrus predict 70 million boxes of oranges and 9.6 million boxes of grapefruit.
One should start to talk of lemons with their qualities as a condiment, beginning to position them as a healthy kind of fruit that even has therapeutic properties.
The Citrus Management Committee (CGC) has taken stock and estimates exports at 3.64 million tons, at the expense of a considerable drop in processing into juice and losses.
In 2015, total imports of lemons inside and outside the EU reached 1.08 million tons for a total value of €1.22 billion.
Spain is in line for a 2016/17 lemon harvest of 980,000 tons, up 22% on last season, according to the latest forecast by Ailimpo, the Spanish interprofessional association for lemons and grapefruit
Valencian company Daifressh had yet another good performance in the 2015-2016 export campaign, with more than 100 million kg of citrus fruits, vegetables and stone fruits exported.
Record citrus production of 3.5 million tons - up 20% on last year - is expected this year in Yichang, China.