JAZZ, A NEW BRAND IMAGE
A new look has been created for JAZZTM, the brand of the apple variety bred in New Zealand and grown and distributed in Italy exclusively by VOG in Alto Adige/Südtirol.
For next season, the club apple will be labelled and marketed under a restyled JAZZTM logo, as always combined with the ENZA brand of rights-holder T&G Global.
In sixteen years of life JAZZTM, which combines the shape and sweet taste of Royal Gala with pleasant tartness of Braeburn, has grown its market significantly, thanks to its intense, exclusive flavour. The club apple is also a good keeper and is available all year round, since it can be grown in both hemispheres.
In Italy JAZZTM is produced and distributed by VOG. The apple is grown in orchards covering 120 hectares, and 7,000 tonnes were harvested in 2016.
“In a competitive sector like the apple sector, maintaining prestige is vital, as is attracting new customers,” states Gerhard Dichgans, VOG Consortium Director, “the new image of the JAZZTM apple aims to strengthen the brand’s positioning, involving all touchpoints, from packaging to promotions, and from samples to promotions.”
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