Cuna de Platero presents new formats
Meet all customer needs, supplying a strawberry of quality, in any format and with exquisite service. These are the main aims of the Cuna de Platero cooperative, Strawberry leading exporter to European markets, setting itself new challenges to overcome. And it is the strategy they continue to focus on, with a clear customer focus. This way, working with quality, reliability and sustainability, last season Cuna de Platero traded a total of 55.000 Tn, grown in 900 ha of plantations, with 90% in strawberries and the rest mainly in raspberries and blueberries, with a smaller portion of blackberry and peach. The firm from Moguer, to meet the demands of supply chains and the European consumer, carries out exhaustive selection of fruit from field to store, choosing only those that meet the quality and food safety standards their customers want. This measure is making them a quality benchmark. Manager Juan Báñez emphasises: “Our aim is to be able to respond to any demand from our clients from our position as specialists, supplying them with the finest quality products and excellent service, improving upon what we’ve been doing so far, if such a thing is possible.” In addition, the cooperative is carrying out other actions, furnishing customers with the formats required and renewing their range of varieties, backing longer life and tastier fruits.