Clemcott® advocates improvements in the field to guarantee quality
It’s springtime and thanks to the Clemcott deseasonalization we can still enjoy its quality throughout April in our markets.
It has been another intense campaign in which purchasing managers and consumers have had to wait until January to enjoy remarkable fruit. And just like this year’s campaign said, “Good things come to those who wait”.
From January to April, Clemcott® is the only fruit that has been able to satisfy the expectations of those who are involved in this brand in the fields and in the big supermarkets.
A fruit like Clemcott® is thanks to the professional and thorough work done by the Club de Variedades Vegetales Protegidas (Club). Since 2011 marketing activities have been carried out to position the Clemcott® brand in the Premium segment of the citrus fruit market.
Thanks to all this work, Clemcott® has consolidated itself as a brand in Europe and the Club continues working so that the fruit of its partners is recognized and appreciated by consumers, who have chosen it out of all the second season mandarins for years thanks to its extraordinary quality.
Clemcott® has acquired so much prestige because of its stability, seeing as its excellent organoleptic qualities do not vary from January to April, campaign after campaign.
The job well done is also thanks to the hard work and effort in the fields.
The farmers who have the licence to grow Clemcott® in their orchards uphold the technical production conditions to obtain a top quality fruit. Currently 1000 hectares located in Andalusia, the Valencian Community, Murcia and southern Portugal have this very exclusive certificate.
Clemcott® guarantees its customers that even in times when the weather conditions directly affect the citrus fruit cultivation the product will meet their expectations. This is done by means of the certification process that has been established for Clemcott®.
As for future seasons, to increase the Clemcott® certified area, the Club is working hard to promote the use of methods that favour the isolation of other citrus fruit pollenizers, such as temporarily covering the plants with mesh, which gets excellent results.
The Club is committed to producing value for its partners and ensuring the success of Clemcott®. A brand that guarantees and certifies quality.